The Audience Outlook Monitor has been extended to continue in 2021 due to the ongoing impact of the pandemic.
The COVID-19 Audience Outlook Monitor aggregates survey data in a freely available dashboard, to assist artists and
cultural organisations of all kinds to understand how audiences feel about attending events again.
The department is collaborating with research agencies Patternmakers (Sydney) and WolfBrown (USA) and five other government agencies across Australia to produce this resource.
The dashboard is freely accessible and designed to help artists and cultural organisations of all kinds to make the best possible decisions about re-opening.
Survey data from Australian respondents has been aggregated in a freely available dashboard, to assist artists, cultural organisations and event producers of all kinds to understand how audiences feel about attending arts and cultural events again.
Baseline data was collected in a cross-sector collaborative survey process involving arts and culture organisations, including museums, galleries, performing arts organisations and festivals across Australia. These organisations simultaneously sent a survey to a random
sample of audience members who had attended a cultural event since January 2018. Read more about the methodology and the types of events that are included.
By aggregating the data from participating organisations, this study provides a detailed
resource with insights about all different artforms, types of events and demographic groups in all parts of Australia. No individual respondents or organisations are identified.
For guidance on how to use the dashboard, visit the Australian homepage for the dashboard, where you can watch a tour or download a guide.
Please share your reflections and insights using the hashtag #audienceoutlookmonitor
More Snapshot Reports, Fact Sheets and resources will be made available in the coming weeks. To receive these directly into your inbox, as soon as they are available, you can opt in to receive Audience Outlook Monitor news straight from the researchers. If you have a question, or an idea for using this data, please contact Patternmakers.
The results now available are the key findings from the survey collected in March 2021 that tracks how audiences feel about returning to events in the context of the COVID-19 pandemic.
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