Audience Outlook Monitor 

Six government agencies are collaborating with an international team of researchers to track how Australian audiences feel about attending arts and culture events in the context of the pandemic.

About the Audience Outlook Monitor

The Audience Outlook Monitor has been extended to continue in 2022 due to the ongoing impact of the pandemic. 

The Audience Outlook Monitor aggregates survey data in a freely available dashboard, to assist artists and cultural organisations of all kinds to understand how audiences feel about attending events again.

The department is collaborating with research agencies Patternmakers (Sydney) and WolfBrown (USA) and five other government agencies across Australia to produce this resource.

The dashboard is freely accessible and designed to help artists and cultural organisations of all kinds to make the best possible decisions about re-opening.

Use the dashboard to get results for your artform and region

Survey data from Australian respondents has been aggregated in a freely available dashboard, to assist artists, cultural organisations and event producers of all kinds to understand how audiences feel about attending arts and cultural events again.

Baseline data was collected in a cross-sector collaborative survey process involving arts and culture organisations, including museums, galleries, performing arts organisations and festivals across Australia. These organisations simultaneously sent a survey to a random sample of audience members who had attended a cultural event since January 2018. Read more about the methodology and the types of events that are included.

By aggregating the data from participating organisations, this study provides a detailed resource with insights about all different artforms, types of events and demographic groups in all parts of Australia. No individual respondents or organisations are identified.

Access the dashboard by following the link below and entering the login details provided

For guidance on how to use the dashboard, visit the Australian homepage for the dashboard, where you can watch a tour or download a guide. 

Please share your reflections and insights using the hashtag #audienceoutlookmonitor

How to find out more

More snapshot reports, fact sheets and resources will be made available in the coming weeks. To receive these directly into your inbox, as soon as they are available, you can opt in to receive Audience Outlook Monitor news straight from the researchers. 

If you have a question, or an idea for using this data, please contact Patternmakers.

Results from the Audience Outlook Monitor are now available

The cover of a report

Audience Outlook Monitor: November 2022 — National and WA Snapshot

Research
How national and Western Australian audiences felt in November 2022 about attending arts and culture events in the context of the pandemic.
Audience Outlook Monitor. Family Attendance Outlook 2022. National Fact Sheet

Audience Outlook Monitor: March 2022 — Family Attendance Outlook. National Fact Sheet

Research
How national and Western Australian families and caregivers are engaging with arts and culture experiences in March 2022.

Audience Outlook Monitor: March 2022 — National and WA Digital Engagement Outlook

Research
How national and Western Australian audiences are engaging with online arts and culture experiences in March 2022.
Audience Outlook Monitor. March 2022. Western Australia Snapshot

Audience Outlook Monitor: March 2022 — National and WA Snapshot

Research
How national and Western Australian audiences felt in March 2022 about attending arts and culture events in the context of the pandemic.

Audience Outlook Monitor: November 2021 — National and WA Snapshot

Research
How national and Western Australian audiences felt in November 2021 about attending arts and culture events in the context of the COVID-19 pandemic.

Audience Outlook Monitor: July 2021 — National and WA Snapshot

Research
How national and Western Australian audiences felt in July 2021 about attending arts and culture events in the context of the COVID-19 pandemic.
Audience Outlook Monitor March 2021 - WA Snapshot

Audience Outlook Monitor: March 2021 — National and WA Snapshot

Research
How national and Western Australian audiences felt in March 2021 about attending arts and culture events in the context of the COVID-19 pandemic.
C:\Users\gwhite\DLGSC\DLGSC Website - Documents\Content\Images\Audience Outlook Monitor Phase Three September 2020 — Western Australia Snapshot cover

Audience Outlook Monitor: Phase Three September 2020 — National and WA Snapshot

Research
How national and Western Australian audiences felt in September 2020 about attending arts and culture events in the context of the COVID-19 pandemic.
AOM Phase 2 WA Snapshot July 2020

Audience Outlook Monitor: Phase Two July 2020 — National and WA Snapshot

Research
How national and Western Australian audiences felt in July 2020 about attending arts and culture events in the context of the COVID-19 pandemic.
Audience Outlook Monitor

Audience Outlook Monitor: Phase One May 2020 — National and WA Snapshot

Research
How national and Western Australian audiences felt in May 2020 about attending arts and culture events in the context of the COVID-19 pandemic.
Page reviewed 07 September 2023
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