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How to support juniors and grow the next generation of members.
To ensure sport is attractive to young people, clubs and
organisations must fully understand why young people participate in, and
drop out of sport.
This resource provides some simple guidelines for making sport more
youth-friendly, as well as showcasing initiatives that have successfully
addressed youth participation.
In 2013 the Australian Sports Commission released a report Children: Market Segmentation for Sport Participation.
The market segmentation study provided key insights outlining how the
sport sector can influence motivations and behaviours that children
have towards sport and physical activity.
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