Intro
The State Government, through Tourism WA, organised the supersized Sherrin to mark the State's history-making 2021 Toyota AFL Grand Final at Optus Stadium on September 25.
The banner is part of Tourism WA's AFL Grand Final initiatives to encourage city visitors, support tourism businesses, and promote Perth and Western Australia as a tourism destination.
This includes support for the AFL Premiership Cup Tour covering major tourist spots in Western Australia, AFL Grand Final banners throughout the Perth CBD, and an AFL-themed mural by Indigenous artist Kamsani Bin Salleh on Karak Walk near Yagan Square.
Grand Final accommodation packages have also been promoted to regional WA footy fans, while the 'Play on in Perth' promotion — now sold out — aims to encourage people visiting the city for Grand Final celebrations to book discounted city tour experiences.
Abbey Holmes, AFLW star and Grand Final commentator, has been hosted at Perth tourism attractions to create marketing content promoting the attractions of Perth and surrounds.
Footy fans on Instagram and Snapchat will be able to give their own content a WA touch thanks to a series of special 2021 AFL Grand Final GIFs created by Tourism WA, featuring our State's famous quokka with a footy, the AFL Premiership Cup, as a goal umpire, and in both Demons and Bulldogs colours.
An AFL Grand Final page on westernaustralia.com will list CBD-based hospitality and hotel businesses hosting AFL Grand Final functions, venues showing the Grand Final on big screens, and AFL activities taking place throughout the city.
The 2021 Toyota AFL Grand Final is expected to be a windfall for WA, with footy fans filling Perth hotel rooms and spending money at bars and restaurants, while the national television broadcast of the game from Perth's Optus Stadium will reach millions.