Intro
Results from the first phase of the COVID-19 Audience Outlook Monitor are now available.
Survey data from over 23,000 Australian respondents has been aggregated in a freely available dashboard, to assist artists and cultural organisations of all kinds to understand how audiences feel about attending events again.
By and large, audiences plan to return to arts and culture events in future (85%), with 78% planning to attend just as they did before the COVID-19 pandemic and 7% even more often.
However, the results show that in the short-term, the pandemic will affect who comes back to arts and culture events and how soon, the types of events they visit, and the size of events that they feel comfortable attending. Venue safety measures are critical, with 96% saying their decision to attend will be influenced by the measures put in place.
The Department of Local Government, Sport and Cultural Industries is collaborating with research agencies Patternmakers (Sydney) and WolfBrown (USA) and five other government agencies across Australia to produce this resource. The dashboard is freely accessible and designed to help artists and cultural organisations of all kinds to make the best possible decisions about re-opening.
Data will be collected from audiences again in July and September 2020, as restrictions are lifted on the number of people allowed to gather for cultural events.
Visit the Research Hub to access the Audience Outlook Monitor.