ensure sport is attractive to young people, clubs and organisations
must fully understand why young people participate in, and drop out of
This resource provides some simple guidelines for making sport more
youth-friendly, as well as showcasing initiatives that have successfully
addressed youth participation.
In 2013 the Australian Sports Commission released a report “Children: Market Segmentation for Sport Participation”.
The market segmentation study provided key insights outlining how the
sport sector can influence motivations and behaviours that children
have towards sport and physical activity.
Some key comments made in the study highlight the importance that
sport plays in the lives of children and the challenges faced by clubs:
However, there was a strong indication from the research that the
perceived focus of clubs’ on fostering and resourcing the more talented
athletes, along with a perceived emphasis on performance exacerbated the
funnelling effect. There is evidence of this occurring even among
children in their early teens (11-13 years old).
When working with schools:
Youth sport organisations offer valuable opportunities for the youth
of WA. They are generally run by hard-working, committed volunteers with
the goal of providing the same life enriching experiences that they
themselves were given in their youth. However it must be acknowledged
that the lifestyles and pressures on youth today have changed and that
these changes must be reflected in the programs our industry delivers.
By understanding the varied issues accompanying youth participation
in sport and by sharing information and ideas, Youth sport organisations
can successfully modify their programs and provide relevant and vibrant
sport programs for the youth of today.
Listed here are further resources and websites where you can get more
ideas and assistance to deliver successful Youth sport programs.
Do not submit enquiries with this form.